July 16, 2014 | In: SEO
SEO can mean a lot of things to different people. To the inexperienced marketing talent it is a way to get traffic flowing to a website. To the experienced SEO company it is a long term strategy that requires a great deal of finesse to implement. People confuse the option often, and the myths that are perpetuated online are rampant. Some of the biggest myths are in regards to implementing the latest and greatest tricks to fool search engines. You’re not going to fool anyone. If you think that you’ve found a secret to getting a ton of traffic, or you read the writings of marketing gurus that claim they have the ultimate way to unlock the power of search results, they are wrong. The truth of the matter, and something that you will find out to be true when you hire a competent professional is simple, long term strategy is the true defining line of optimization. That’s right, if you work on a strategy for long enough, your market share will grow, you will engage a lot of traffic and you will usurp the followers of competition that you may have in a niche and it will be glorious.
There are a lot of bad ideas that float around in regards to search engine optimization, and therefore you should know what to avoid. The following will help you run far away from bad advice and tips that the “latest and greatest” in the marketplace swear by. There is no reason why you should use the following techniques let alone pay for them.
Focusing On Getting The Most Links To Your Site:
Whether you’re purchasing them outright or you are working with a SEO company to get them, you don’t want to put all your eggs in one basket. If you just focus on building links that are pointed to your site, you are going to fail to see the bigger picture. Link building is just 1, that’s right, it’s only 1 part of the bigger picture. You will need to focus on links, content, social engagement, onsite factors, loading time, and other elements of marketing if you want to get moving forward with proper optimization. The end result of just working on 1 factor will prove to be an exercise in futility, and it will wear thin very fast. Do not chase this option, just don’t do it, and never pay anyone else to do it for you. Focus on diversity with your strategy, diversity will improve your search results, guaranteed.
Keyword Stuffing and Extreme Densities:
Some marketers are convinced that if you just repeat the same word over and over again, you will get a lion’s share of the traffic that is getting pushed forward. Adding keywords can help you gain leverage, but if your density is going to be insane, forget about it. What’s content that appears to be using an insane density? Well, 2% or even 3% density rates can have you repeating words upwards of 18 to 25 times per 500 words. Imagine that, putting together a repetition of words within 500 of them 25 times. That will not only read terrible, it will only prove to search engines that you’re trying to “game” the system. It’s best not to focus on this, and instead focusing on the content within the framework of keywords. Choose some keywords, build amazing content around them, and tone down the repetitions so that the end user doesn’t read garbage. There is too much garbage on the internet right now, build better content, and you’ll gain more traffic.
Negative SEO Placement:
This is relatively new but there are a lot of unethical companies that will do this for you. When hiring any SEO company, make sure that they do not play in this sand box. What this will do is it will target your competition and purposely drive their rankings down below. They will take all the negative keywords associated with your industry and niche and then promote content, reviews, and information that is in stark contrast of your competition and put it online. Imagine having your own personal attack dog, and that’s what this is like. You’ll be attacking the competition instead of working towards a resolution to build your own site’s advantage. If you run into this type of solution, you may find that your rankings rise at the expense of other sites, and while that may not necessarily be a negative thing, the ethics of doing this is definitely going to weigh on your conscience and will eventually drag your rankings down as a result. If the whole niche is purposely set on fire in the wrong way, then your site will be part of the collateral damage, guaranteed.
Hiring The Right People:
It’s important to stay away from the ideas mentioned above. There are a lot of companies that will try to rank your page by any means necessary. While that is interesting at first glance, it is not going to help you gain long term success with optimization. It just will not happen and that’s the truth about internet marketing today. Long term solutions trump these fly by night options every time.
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