Hiring a SEO company is a big decision, and you will want to make sure that you have chosen the right one for your website. If you are looking for a long term investment, which is when SEO is most effective, make sure you hire a company who uses ethical techniques only. A typical campaign is comprised of both on page and off page optimization, and the company you hire can help you determine how much of each you need. When discussing your off page optimization strategy with your SEO company, make sure they are using the following white hat techniques:
Guest blogging, posting special content on another person’s website, is a great and mutually beneficial practice. The host site gains a piece of quality content for free, and your website gets a link and gains exposure to a new audience that will hopefully follow you back to your site. Guest blogging is a very good way to receive links that are high quality. If you are guest blogging on a very popular and well known site the link you gain could be worth dozens of links obtained through other means. Your SEO company can help you by getting your site guest slots on popular blogs in your field.
PR submission is a very useful practice, but is limiting by nature. Content that is submitted to a press release submission site is usually ranked quite highly and quite quickly. However, you cannot submit every piece of content you write to a PR site, it needs to be specific, newsworthy content and it need to be very well written. Hopefully, your site will have many opportunities to write press releases, but it isn’t a technique that can be used on the fly, there needs to be a reason.
Social media has become a vital aspect of any online marketing campaign. Your SEO company can help you take advantage of this booming market by setting up profiles for your website on the three major social media sites: Facebook, Twitter, and Pinterest. You can use social media to connect with the visitors of your site in new ways. Social media allows a two way communication channel between you and your followers which can be a phenomenal way to receive feedback.
The techniques listed above are all ethical, white hat practices that can help you during your SEO campaign. Your SEO company should be using these, and other white hat tactics, to optimize your site. Off page optimization is an area where many are tempted to use black hat tactics to gain a lot of links, but links obtained through unethical means will not be as valuable as those obtained ethically and they may even result in your website being punished by the search engine.